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The Top Social Networks for PR Teams (and How PR Should Leverage Them)
PR isn’t just about engaging journalists anymore—not by a long shot. These days, most PR teams work with their marketing counterparts to engage with their communities and monitor effectiveness on multiple social media platforms. So which are the most popular social...
Top Pharma News in June 2024
In this edition of our pharma newsletter, we explore advancements transforming the healthcare and pharmaceutical landscape. From government initiatives aimed at improving drug affordability and accessibility to technological innovations revolutionizing medical...
Hailey Welch’s “Hawk Tuah” Moment Breaks the Internet
Fame has a new companion, and her name is Hailey Welch. When friends ask me what PR is, often assuming it’s just about writing scripts for celebrities and spokespeople, I explain that it’s really about amplifying voices. PR training encompasses various techniques,...
The Top 3 Public Relations Accreditations and Certifications
Public relations can be a challenging profession in the current media environment, with the number of media outlets and practicing journalists seemingly fewer by the day. But the challenges of being an effective PR professional are a big reason why every competitive...
Pride Media Coverage in 2024: A Follow-Up Overview
As June unfolds, Pride Month continues to be a focal point in the media. Our earlier analysis from mid-May to early June shed light on prominent trends and critical topics. This follow-up examines the emerging conversations and developments from June 6 to June 19,...
Pride Is A Protest: Intersectionality and Protests Within Pride
Pride events and marches were born as protest movements. Fighting back against prejudicial attacks by governments, police, and communities, Pride is itself a protest. So why is the media so surprised when protests take place within pride itself? It should be no...
Pride Media Coverage in 2024: A Comprehensive Overview
Pride Month 2024 is making headlines everywhere, but what’s the real story behind the rainbow flags and corporate campaigns? We’ve taken a look at thousands of articles from mid-May to early June - let’s dive into the media landscape and see what's trending. First up,...
Fall 2024 Release: Fullintel’s AI-Powered Future
Communicators today are just starting to understand how much data and information they need to ingest to navigate the media landscape of 2024. For leaders in Fortune 500 companies, timely and precise market insights are crucial for public relations, strategy, and...
Cracking the Algorithm: Lessons from Our Fallout Costume Reel Experiment
It all started with a fun idea – what if we could human-render the Fallout AI filter that was trending on social media? And would it be possible to make a video go viral by triggering certain engagement metrics in a coordinated, global effort?Well, we tested it out...
Why Your Next Spokesperson May Not Be Human: Examining the Weird, Wild World of Virtual Influencers
Social media has always been full of impostors and fake people, from X’s armies of bots and spam accounts to that person we all know on LinkedIn. But they’ve all got nothing on the next wave of influencer marketing: Virtual influencers powered by A.I. and lifelike...
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