Blog
Cracking the Algorithm: Lessons from Our Fallout Costume Reel Experiment
It all started with a fun idea – what if we could human-render the Fallout AI filter that was trending on social media? And would it be possible to make a video go viral by triggering certain engagement metrics in a coordinated, global effort?Well, we tested it out...
Why Your Next Spokesperson May Not Be Human: Examining the Weird, Wild World of Virtual Influencers
Social media has always been full of impostors and fake people, from X’s armies of bots and spam accounts to that person we all know on LinkedIn. But they’ve all got nothing on the next wave of influencer marketing: Virtual influencers powered by A.I. and lifelike...
Top Pharma News in April 2024
This month's top news in the pharmaceutical industry sees a shift toward both innovative breakthroughs and enhanced regulatory frameworks. The financial fallout from the Change Healthcare cyberattack exposed critical vulnerabilities in healthcare cybersecurity,...
Trending AI Filters – Rendering Reality into the Fallout Universe
Have you seen the hit show on Amazon Prime? We’re not just talking about a ‘hit’ here - we’re talking about a smash hit. According to Prime, the show pulled in 65 million viewers in its first 16 days of availability. It has also been lauded as one of the best...
Exploring Perspectives: Inside the Nike Uniform Debate
In the world of sports, the uniform is more than just clothing; it's a symbol of identity, performance, and sometimes controversy. Recently, Nike found itself at the center of a heated debate over the design of the Team USA women's track uniforms for the 2024 Paris...
Coachella 2024: A Recap of Weekend Two’s Headlines
For the first year ever, Coachella didn’t sell out. And yet it’s still an undisputed truth that the festival remains a top global event, with over 35,000 media mentions in the month of April alone. As the dust settles on another electrifying weekend at Coachella, the...
Why AI Disclosure and Usage Policies Are Necessary in PR (and Other Industries)
In the grand tapestry of technological advancement, artificial intelligence (AI) emerges as both a marvel and a quandary. Its potential to revolutionize industries, enhance efficiency, and elevate human capabilities is undeniable. Hold up a second – quick question....
Coachella 2024: Nostalgic Echoes With a Fusion of Past and Present
Even though tickets for the second weekend remain available - something that has never happened before - Coachella 2024 kicked off its vibrant celebration of music, fashion, and celebrity culture, signaling the start of another unforgettable festival season. The...
Greedflation Drives Canadians Nuts: R/loblawsisoutofcontrol Ascends
Brands are built by marketers, consumers, communities, and leaders. But the same people can also dismantle a brand, and when consumers and communities begin to organize against one, I call that an interest group. Brands that court controversy or earn it for whatever...
Top Pharma News in March 2024
This month's healthcare landscape is characterized by significant regulatory and technological milestones, showing a vibrant mix of challenges and advances in medical science and patient care. Advances in AI, like healthcare assistants and drug trials, lead the way,...
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