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The Challenge of Media Monitoring for Health Care and Pharmaceutical Companies (and How to Fix It)

Being a large health-care provider, health system, or pharmaceutical company isn’t easy, especially in an age of rising operational costs, emerging diseases, and aging populations. Being a communications team for a large health-care provider, health system, or...

Is Your Media Monitoring and Analysis Solution Doing a Good Job? Five Questions to Ask if You’re Not So Sure

Media monitoring and analysis solutions come in various packages. Some focus primarily on social listening, others on traditional media such as print and broadcast. Some are fully automated and self serve, while still others use a combination of expert curation and...

Spotting (and Eliminating) Fake News: Tips From the Media Monitoring Experts

Although it may seem like it at times, fake news is nothing new.  Governments and other organizations, for example, have employed propaganda on countless occasions during wartime to diminish enemy morale and bolster their own. And anyone who has ever shopped in a...

Social Listening 101: How to Monitor TikTok and Instagram Stories for Mentions of Your Brand

Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media...

The Six-Year History of Fullintel (and What’s to Come) in 7 Bullet Points

The team and I were recently having one of our regular meetings (via video conferencing, of course) when we realized that as of this month, Fullintel will have been providing media monitoring, executive news briefings, and media analysis services to our clients for...

The Hidden Costs (and Pain) of DIY Media Monitoring and Executive News Briefs

For most PR teams, daily executive news briefs to stakeholders are one of their most important deliverables. Also called “daily briefs” or “executive news briefs,” they’re typically distributed in the morning via email and are composed of the most relevant news items...

The Golden Rules of PR Pitching: Tips, Tricks And Horror Stories From a Former Editor

Journalists and editors see a lot of story pitches from a lot of people. In many cases, they see so many that they have a difficult time escaping The Pitch: They’re often bombarded with story requests at lunches, sports games, and other social events (back when we...

What Fullintel Has in Common With Apple, Facebook, YouTube and HBO: Human Curation

HBO’s relatively new recommendation website is a fun piece of technology. It’s got a slick user interface, insightful and interesting show reviews, and even lets users sample each show for free. It’s also driven by the most advanced neural network in existence – the...

Fullintel Shortlisted for 2020 AMEC Award in Crisis Comms

Fullintel is proud to announce that we’ve been shortlisted for a 2020 AMEC Award for best crisis comms measurement and reporting. Fullintel engaged its 24/7/365 crisis monitoring offering to assist a major (unnamed) public company with monitoring and reporting on a...

The Top 4 Ways to Improve ROI Through Real-Time Event Media Monitoring

It’s the evening before your organization’s big event, and you’re anxiously running a well-worn event checklist through your head one last time: Did I remember to set up credentials with the right media and influencers? Did the keynote speakers all submit their...

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