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Public Relations In The Trump Era

The old model of doing public relations is now becoming obsolete. Find new ways to make your public relation strategies a great success by subscribing to our Public Relations Intelligence Newsletter.  President Donald Trump made a huge hue and cry about fake news...

The Media Landscape Is Changing…

And here’s why public relations has to change as well… There are around 4.6 PRs for every one journalist in the US. In the UK, the figures are far more greater. This vast reduction in the number of journalists could probably be attributed to the digitalization of the...

Google Now Automatically Creates Marketing Assets For SMBs

Using some of the content pulled from Google reviews and business verified listings, Google can create social media posters for you.  SMBs are thrilled at Google’s new initiative to include them in Google’s efforts. SMBs can now get their digital marketing content...

How Does Diversity Help Avoid PR Blunders

Diversity not only boosts creativity; it has several benefits. Read our Public Relations Intelligence Newsletter to know the benefits.  Manufacturers of Dove soap were recently in the midst of an ugly controversy. An ad appeared to show a black woman transforming into...

How Not To Do PR

Saccharine coated PR drivel always annoys people…. Journalists often receive random emails from random people requesting them to view read their press release or hear their story. And they often do this is in the most uninteresting way. While some use overly pleasing...

Facebook Rolls Out Easy To Use Tools For Advertisers

Facebook has now made it easy for advertisers to find and advertise to people around the world. Read our newsletter to know the whole story.  Thanks to a brand new update, advertisers on Facebook can now reach more than 2 billion people around the world. The new...

The Art Of Managing Corporate Scandals…

2017 is almost over. It’s been quite a year for businesses, some saw exploding smartphones, advertisement issues, and some really juicy scandals. Many million dollars have gained and lost, and a few of us had to change our passwords. Let’s find out, what our Public...

Will PR Pros Ever be Boardroom Players?

What? Yes but not for a very long time, predict experts... Let's check what the actual fact is and what the experts have to say about it.  While experts agree that PR will make a huge impact in the C-suite, they aren’t likely to dominate the boardroom for a very long...

Twitter is Breaking Away From Its 140 Character Limit

Good news for Twitterati. Twitter is now expanding their character limit to 280 characters for all of its users. Isn't that a very good news when you don't find 140 characters to describe your experience.  The 280-character trial run that began in September was...

Drafting A Crisis Response Statement

Your first formal response to a crisis sets the tone for how you are going to deal with the problem. This week, our Public Relations intelligence newsletter discuss the crisis management.  Crisis management is a part of the territory for all PR professionals. It’s the...

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