Ask your elder-millennial aunt about video games. She’ll mention The Sims. Corner any 15-to-35-year-old guy about his favorite NHL, FIFA, or Madden edition, and watch him light up like a console booting up. EA doesn’t just make games. They manufacture nostalgia. Electronic Arts has agreed to a sale worth $55 billion, with Saudi Arabia’s Public […]
I didn’t expect K-Pop Demon Hunters to serve branding lessons between fight scenes and power ballads, but honestly? It’s a better case study than most marketing textbooks. The whole story is about one thing: finding your voice and staying true to it, even when demons (literal or metaphorical) are trying to silence you. And that […]
When a major airline’s system crashes during peak holiday travel, its PR team has minutes, not hours, to respond. The difference between a managed situation and a full-blown reputational crisis often comes down to preparation, speed, and precision in those critical first moments. Modern PR crisis management demands more than traditional reactive approaches—it requires predictive […]
Table of Contents 1. What Is a Reputation Crisis? 2. What Triggers a Brand Crisis? 3. Why Reputation Crisis Management Matters 4. 3 Phases of Crisis Management 5. Crisis Communication Strategy 6. Media Intelligence & Listening 7. Best Practices for Brand Crises 8. Real-World Crisis Responses 9. Reputation Recovery 10. How Fullintel Supports In 2023, […]
It all started with a fun idea – what if we could human-render the Fallout AI filter that was trending on social media? And would it be possible to make a video go viral by triggering certain engagement metrics in a coordinated, global effort? Well, we tested it out and the answer is…no! As a […]
CEO Apologies are a powerful way to understand an issue, and interest groups. Monthly, Fullintel’s Head of Product scrubs the internet for interesting apologies and brings them with his insights. In this edition of our monthly CEO apologies round-up, we look at Meta, Boeing, Air Canada and Kyte Baby. Trust is built and lost in […]
Protesters and counter-protesters square off and descend into violence as arrests are made. A flash mob assembles and ransacks a major retailer, shoplifting thousands of dollars in items. Observers look on as a quickly organized rally spouts misinformation and hate speech. An active shooter appears on campus. What do all these situations have in common? […]
This year’s PRSA ICON conference is shaping up as one to remember. The team from Fullintel is looking forward to several sessions at this year’s event so we can learn more about crisis management, the state of the media, and how to manage communications in a more polarized and riskier environment. It’s all juxtaposed against […]
Protecting brand health is a full-time job, but there’s no easy-to-digest manual to illustrate the best way of doing it – until now, that is. That’s because the PR News Brand Reputation Summit brings together a clutch of expert speakers and thought-provoking topics to show attendees the best ways of navigating their brands through a […]
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications trenches, both during and after a fast-moving crisis. And while the […]
