For many communications teams, the absence of media coverage feels like relief. No headlines. No trending topics. No alerts. It is easy to equate silence with stability, as if quiet means an issue has dissipated or never existed. This assumption is understandable. PR teams are trained to look for spikes, surges, and visible escalation. When […]
A PR director at a Fortune 500 company recently told me that her team caught a negative story about their CEO 47 minutes before it was published in mainstream media. They prepared talking points, briefed the communications team, and had a statement ready when reporters started calling. The crisis that could have dominated a news […]
Sentiment scores are attractive because they simplify complexity. Thousands of headlines, social posts, and broadcast segments become a single number. For busy communications leaders and executives, that number feels manageable. A dashboard shows 72 percent positive coverage. Another report says sentiment is stable quarter over quarter. The board sees one slide and moves on. The […]
Target’s security systems detected the 2013 breach that would expose 40 million credit card numbers. The alert existed in their monitoring infrastructure. It sat in a queue of low-priority notifications while attackers extracted customer data for two weeks. GM engineers documented ignition switch defects for over a decade. Technical reports contained the signal, but it […]
You’re tracking mentions, counting clips, and delivering reports. But your C-suite keeps asking questions your current media monitoring can’t answer: “What’s driving the negative sentiment?” “How do we compare to our competitors’ messaging penetration?” “What narratives should we prepare for next quarter?” If these questions sound familiar, you’re experiencing the limitations of basic media monitoring—and […]
Your CEO just asked about last quarter’s media performance. You pull up the dashboard: 847 mentions, 42 million impressions, and an 89% positive sentiment score. The numbers look good. But here’s the question that should keep you up at night: what do these metrics actually tell you about your brand’s health? Most PR measurement today […]
Your competitor just announced a major sustainability initiative. Within minutes, MATT AI (Media Analysis, Trends & Tracking) has analyzed the announcement’s media penetration, identified narrative gaps that have been left exposed, predicted journalist follow-up angles, and recommended three counter-positioning opportunities that align with your strengths. By the time your competitor’s press release hits the wire […]
Fullintel today announced major enhancements to MATT AI (Media Analysis, Trends & Tracking), its AI-powered media intelligence assistant that transforms how communications teams interact with media data CAMBRIDGE, MA, October 29, 2025 – The enhanced platform features advanced trend forecasting, real-time sentiment analysis, and conversational intelligence, delivering instant answers to complex media questions. These capabilities […]
Picture this: It’s 7:15 AM, and your executive team needs immediate updates on breaking industry news. Your media monitoring brief sits buried beneath 47 other emails in the CEO’s inbox, competing with meeting invites, vendor pitches, and yesterday’s unread messages. Meanwhile, your entire leadership team is actively discussing strategy in Microsoft Teams, where critical business […]
Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied on basic media monitoring has evolved into intelligence platforms that predict trends, benchmark competitors, and demonstrate clear ROI. For PR teams, the difference between catching an emerging story […]
