Threats are incoming. Deploy chaff and all social media monitoring resources in my position! Radar is an amazing technology that bounces electromagnetic waves off of incoming clouds, planes, and even missiles. Social media monitoring is a powerful process that can warn a brand of incoming danger. It isn’t just about using social media monitoring to […]
A single complaint, viral post, or product misstep can ignite a media storm in hours, leaving your brand’s reputation exposed. Traditional PR crisis management still matters, but it can’t keep up with the speed and unpredictability of the 2025 media landscape. Today, the brands that thrive don’t just react. They anticipate. That’s where Fullintel comes […]
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]
Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]
Content Index 1. What is Media Monitoring? The Strategic Advantage of Real-Time Media Intelligence 2. Why Media Monitoring Matters: Finding the Right Content Sources ? Mapping Your Media Ecosystem? Navigating the Digital Ocean 3. How to Develop Effective Media Monitoring Keywords: The Foundation of Detection ? Building Your Keyword Strategy? Refining Your Search Parameters 4. […]
HBO’s relatively new recommendation website is a fun piece of technology. It’s got a slick user interface, insightful and interesting show reviews, and even lets users sample each show for free. It’s also driven by the most advanced neural network in existence – the human brain. That’s because Recommended by Humans, as it’s known, is […]
Why Media Monitoring is a PR Nightmare 4:00 AM – The alarm buzzes. It’s still pitch black outside, and I question all of my life choices that led me to this moment. I groggily reach for my phone and scroll through my emails, knowing full well what awaits me—a tidal wave of alerts, news summaries, and […]
As PR professionals navigate the complexities of modern communications, staying ahead of trends, crises, and audience perceptions has never been more critical. Media monitoring in 2025 is about more than tracking mentions—it’s about leveraging advanced tools and insights to drive strategy, measure impact, and protect brand reputation. Here’s what every PR agency needs to know […]
In today’s digital media monitoring landscape, professionals face an unprecedented challenge: extracting meaningful insights from an endless stream of information. However, the relief that comes with effective filtering solutions is palpable. According to recent studies by the Pew Research Center, approximately 20% of Americans feel overwhelmed by their daily information intake. This growing sense of information […]
Discover 5 practical ways PR teams can use year-end media metrics to build better strategies. Learn how to review performance, choose the right KPIs, and set achievable goals for success.
