It’s the night before your organization’s big event, and the final checklist is running through your mind: Have you briefed the media team? Confirmed speakers? Tested the A/V setup? But here’s a question many communications teams overlook: Did you configure your event-specific keywords and hashtags in your media monitoring tools? While it’s not as visible […]
What Is Media Monitoring & Analysis, And Why Do It?
It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results. The problem? Along with missing a big story about your most recent ESG campaign, which was […]
How to Pitch to Healthcare Media in 2025: Winning Strategies for Successful Coverage
The Evolving Healthcare Media Landscape What’s the best way to get a busy healthcare reporter’s attention in 2025? What topics interest biopharma journalists most this year? How can you ensure your healthcare pitch stands out in an increasingly competitive digital environment? As the healthcare industry continues to evolve rapidly, so do the strategies for effectively […]
Best Public Relations Certifications: 2025 Guide to PR Certification Programs
Looking for the best public relations certifications to advance your career? In today’s competitive PR landscape, professional certification can be the key differentiator that sets you apart from other practitioners and opens doors to new opportunities. Public relations professionals face unique challenges in the current media environment, with fewer traditional outlets and an increasingly complex […]
Tracking Consumer Trends: How Labubus, Coca Cola, and PepsiCo had Winning Strategies
If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]
AI Disclosure Policies in PR: Why Transparency Matters in 2025
*The above image was AI-generated. In the grand tapestry of technological advancement, artificial intelligence (AI) emerges as both a marvel and a quandary. Its potential to revolutionize industries, enhance efficiency, and elevate human capabilities is undeniable. Hold up a second – quick question. Could you tell that ChatGPT wrote the lede above? If not, would […]
China’s Public Relations Strategy: How Soft Power Shapes Global Influence
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when the tariff wars kicked off and Western politicians started using China as their go-to punching bag, Beijing could’ve defaulted to […]
Top Pharma News in March 2025
This month’s healthcare news highlights public health governance updates involving the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), as well as trade restrictions affecting medical technology advancements. These events carry notable implications for the health and pharmaceutical sectors. To support informed decision-making, Fullintel Hub provides expert insights, in-depth […]
Top Pharma News in February 2025
This month’s healthcare news highlights significant developments that have captivated global audiences and sparked ongoing conversations about leadership transitions, governmental efficiency, and the future of public health, both domestically and internationally. From high-profile nominations to comprehensive reforms in government agencies, the impact of these changes is poised to have a lasting influence on both national […]
How Duolingo’s Duo Became the Internet’s Favorite (and Most Unhinged) Marketing Genius
In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl mascot, Duo—has turned it into an internet sensation. From threatening users with push notifications to capitalizing on pop […]










