Sentiment scores are attractive because they simplify complexity. Thousands of headlines, social posts, and broadcast segments become a single number. For busy communications leaders and executives, that number feels manageable. A dashboard shows 72 percent positive coverage. Another report says sentiment is stable quarter over quarter. The board sees one slide and moves on. The […]
When your CEO asks, “What did PR actually deliver last quarter?”—can you answer with confidence? Media analysis has become the make-or-break capability for modern PR teams. While 86% of PR practitioners recognize measurement as critically important, only 38% feel confident in the metrics they report. This confidence gap represents both a strategic challenge and a career-defining opportunity. Organizations that master media analysis gain a decisive […]
Artificial intelligence and sophisticated media monitoring capabilities profoundly transform the public relations landscape. As communications professionals navigate increasingly complex media environments, integrating AI-driven analytics has become advantageous and essential. The Evolution of Media Analysis Gone are the days when PR teams could rely solely on manual media monitoring and basic sentiment tracking. Today’s media landscape […]
Why Media Monitoring is a PR Nightmare 4:00 AM – The alarm buzzes. It’s still pitch black outside, and I question all of my life choices that led me to this moment. I groggily reach for my phone and scroll through my emails, knowing full well what awaits me—a tidal wave of alerts, news summaries, and […]
I’m Angus, and as I look back at 2024, it’s time to review where we nailed our forecasts and where our predictions fell short. When we began the year, we laid out key trends we anticipated would reshape the PR and communications landscape. Here’s an honest assessment and data and sources to back it up. […]
The PlayStation 5 Pro (PS5 Pro) debuted to considerable anticipation and hype earlier in November, with gamers and other fans eagerly awaiting the next iteration of the iconic console (which debuted back in 1994, by the way). But while plenty of writers and reviewers were impressed by the console’s improved graphics, load times, and increased […]
In recent months, fascism has become a prominent topic in American media, with coverage spanning ideologies, political movements, and societal debates. Based on our analysis of 17,000 articles from September 1 to October 30, this report reveals where and how the term “fascism” resonates most, offering a snapshot of public conversations and underlying sentiments. Below, […]
Discover 5 practical ways PR teams can use year-end media metrics to build better strategies. Learn how to review performance, choose the right KPIs, and set achievable goals for success.
