The International Association of Business Communicators (IABC) World Conference is one of the PR and communications community’s most anticipated events of the year, and for the first time since the pandemic will be held in Canada. IABC/Toronto, the world’s largest...
Each and everyone of us is our own little ChatGPT: The things we learn, read, and discuss are how we train our own mental models. What ChatGPT can do is house more information in one place, in a state that’s ready to use, than ever before – and with that comes a risk...
Marketing, communications, and PR professionals are busy people who often need to get creative at a moment’s notice. But these workloads can be improved – and creative juices piqued more efficiently – through the magic of technology. Here are some top tools that can...
Protecting brand health is a full-time job, but there’s no easy-to-digest manual to illustrate the best way of doing it – until now, that is. That’s because the PR News Brand Reputation Summit brings together a clutch of expert speakers and thought-provoking topics to...
We’re just a few sleeps away from some of the world’s most influential minds in media measurement and evaluation coming together for three days of rich discussion on the impact of communications. The International Association for the Measurement and Evaluation of...
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications...
