by Andrew Koeck | Nov 15, 2017 | PR Crisis
Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis...
by Andrew Koeck | Oct 11, 2017 | PR Strategy
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...
by Andrew Koeck | Sep 30, 2017 | Shows
Don’t worry if you weren’t part of the Healthcare Packaging Expo 2017! Fullintel’s media impact report gives you a comprehensive analysis of the event. Pack Expo is the largest packaging trade show in North America. With more than 1,500 exhibitors and thousands of...
by Andrew Koeck | Sep 19, 2017 | Shows
Solar Power International is powered by the Solar Energy Industries Association (SEIA) and the Smart Electric Power Alliance (SEPA) was designed to serve and advance the solar energy industry. This event focuses solely on creating an environment that fosters the...
by Andrew Koeck | Aug 7, 2017 | Marketing
How to measure the impact of your public relations program Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate their...
by Andrew Koeck | Jul 17, 2017 | Marketing
Public relations and grieving are a lot similar than you’d like to think. Read further to learn how. Elizabeth Kubler-Ross in her 1969 book On Death and Dying explains about the different stages of grief. Mourning, she says occurs over five stages. Not meaning to...
