TweetThe year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...
Tweet The highly anticipated meeting of Facebook’s CEO and Founder, Mark Zuckerberg before the Congressional committee surprisingly turned into an anti-climax. Some news sites tried to decode Mark’s Zuckerberg body language; others reserved their criticism for the...
TweetPR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive...
TweetThe social networking giant lost more than $80 billion in stock value since the latest data scandal. But Facebook’s woes go beyond the rise and fall of stock prices and strikes right at the necessity of having a solid crisis communications strategy and team… The...
TweetCarillion’s collapse was a huge eye-opener for the industry. So how does one resolve such a humongous crisis? The Carillion crisis is symbolic of everything that’s wrong with capitalism. While the company continued its journey downhill, the directors sought to...
TweetFake news was declared the official Collins Dictionary Word of the Year in 2017. Although the word came into common usage some time ago, it was not until the last Presidential election when the term was thrown around casually by both parties. It became so popular...
