New Multi-Market Strategy Results in Improved Benchmarking for Major Medical Client The Client The client, a global leader in eye health in more than 60 countries, specializes in contact lenses, eye surgery, R&D, and manufacturing. The U.S.-based company’s global...
Guiding a Global Pharmaceutical Company and Drug Brand Through an Acute Safety Crisis The Client The client is a leading pharmaceutical company that produces a range of therapeutics, including one of the world’s best-known over-the-counter (OTC) drugs. When concerns...
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or...
The team and I were recently having one of our regular meetings (via video conferencing, of course) when we realized that as of this month, Fullintel will have been providing media monitoring, executive news briefings, and media analysis services to our clients for...
The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...