Blog
JPM 2025: Healthcare Innovation Amidst Economic Caution
The 43rd Annual J.P. Morgan (JPM) Healthcare Conference, held from January 13-16, 2025, in San Francisco, convened over 8,000 healthcare professionals and featured presentations from more than 500 private and public companies. This premier event highlighted...
Expert Panel: 2025’s Likely PR Trends, From News Avoiders to Disclosing AI Usage
It’s that time of year again—the time when we can’t help but greet each other with “Happy new year,” “How was your holiday?” and “I cannot believe it’s this cold” (at least where I live). But it’s also the time of year when we at Fullintel—along with our...
AI and Media Intelligence in 2025: How Real-Time Analytics is Reshaping PR Strategy
Artificial intelligence and sophisticated media monitoring capabilities profoundly transform the public relations landscape. As communications professionals navigate increasingly complex media environments, integrating AI-driven analytics has become advantageous and...
What We Got Right and Wrong in 2024: A PR and Communications Recap
I’m Angus, and as I look back at 2024, it’s time to review where we nailed our forecasts and where our predictions fell short. When we began the year, we laid out key trends we anticipated would reshape the PR and communications landscape. Here’s an honest assessment...
How Will Americans Deal with a 25% Increase on Avocado Toast?
Imagine starting your day with your usual avocado toast and realizing it's suddenly 25% more expensive. A culinary inconvenience for some, perhaps, but this simple scenario highlights a complex issue: how international tariffs could disrupt industries, economies, and...
Top Pharma News in November 2024
This month, the pharmaceutical industry evolves through technological innovation, regulatory oversight, and government policy. Regulatory agencies like the FDA critically shape drug development, determining market entry and research investments. Pharmaceutical...
Fullintel’s Triumph at the 2024 AMEC Awards: A Celebration of Excellence
Introduction: A Landmark Achievement In a remarkable milestone for the media intelligence industry, Fullintel has emerged as a trailblazer at the 2024 AMEC Global Communication Effectiveness Awards, securing an extraordinary five accolades across six categories. This...
PS5 Pro Launch Analysis: Slightly Improved Experience Overshadowed by High Cost, Missing Items
The PlayStation 5 Pro (PS5 Pro) debuted to considerable anticipation and hype earlier in November, with gamers and other fans eagerly awaiting the next iteration of the iconic console (which debuted back in 1994, by the way). But while plenty of writers and reviewers...
AI in PR Measurement: It’s Not an Either-Or Approach
This article was originally published by the Institute for Public Relations (IPR). Visit IPR’s website for more insights and best practices in PR measurement and strategy. Accurate and timely media analysis is crucial to shaping public relations strategies and...
Top Pharma News in October 2024
The pharmaceutical industry experiences significant changes driven by advancements in technology, evolving drug development strategies, and strengthened partnerships. AI, precision medicine, and optimized clinical trial processes drive more efficient and personalized...
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