Should PR Be Tied To Brand Performance And Sales?

TweetPublic relations does much more than drive sales and is tied to brand performance. If you are not aware of this, then subscribe to our Public Relations Intelligence Newsletter and find useful tips that can help your PR strategies.  Measuring public relations is...

Public Relations In The Trump Era

TweetThe old model of doing public relations is now becoming obsolete. Find new ways to make your public relation strategies a great success by subscribing to our Public Relations Intelligence Newsletter.  President Donald Trump made a huge hue and cry about fake news...

The Media Landscape Is Changing…

TweetAnd here’s why public relations has to change as well… There are around 4.6 PRs for every one journalist in the US. In the UK, the figures are far more greater. This vast reduction in the number of journalists could probably be attributed to the digitalization of...

How Does Diversity Help Avoid PR Blunders

TweetDiversity not only boosts creativity; it has several benefits. Read our Public Relations Intelligence Newsletter to know the benefits.  Manufacturers of Dove soap were recently in the midst of an ugly controversy. An ad appeared to show a black woman transforming...