Blog

Crisis Communication Lessons from MH370

TweetWhile crisis communications might not always be a do or die situation, the poor handling of a possibly negative situation can be the equivalent of a business’s public execution. This is particularly true of the damaging stories that go viral on social media....

PR Lessons Learned From Health Crisis and Super Bowl

TweetFor the past week, we’ve been witnessing lots of ads based on the Super Bowl. This was not only exciting for us but also for the public relations industry. Thinking why? The big game is not just a platform for creative ads, but for all of the public relations and...

CES 2017 – Media Impact Report

TweetDon’t worry if you weren’t part of the largest electronics tradeshow CES 2017. FullIntel’s media impact report will give you a deep insight of the event. Now, don’t miss this, just spare 5 minutes. The International Consumer Electronics Show (CES) held in Las...

AI: Can a Machine Think?

TweetDo you remember the warning of Prof. Stephen Hawking? He warned us that “The development of full artificial intelligence could spell the end of the human race.” And to our surprise, it’s happening. People are talking that AI is more artificial than...

PR Disaster Can Strike Anytime! Be Prepared…

TweetEvery business is vulnerable to PR crisis. The days of playing ostrich, hiding your head in the sand and expecting the issue goes away – are gone. You can try, but your investors will not be forgiving or understanding you because they’ve watched what happened...

PR Disasters and Steps to Avoid Them

TweetOne of the riskiest challenges you will ever face when planning to develop your business is undertaking your public relations activities right. In its most generic term, PR involves happenings that encourage an optimistic image and foster generosity in order to...