by Andrew Koeck | Jul 24, 2018 | Blog, Executive Insights
TweetWhen it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of gathering media intelligence is still evolving. Whether you’re looking for...
by Andrew Koeck | Jul 3, 2018 | Blog
TweetWhen it comes to current marketing strategies, brand influencers are seen as a natural fit for most brands who want to expand their reach. Influencers are seen as more effective than other marketing channels as consumers already know, like, and trust them. ...
by Andrew Koeck | Jun 19, 2018 | Blog
TweetOver the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. To successfully get noticed and work with influencers, it starts...
by Andrew Koeck | Apr 19, 2018 | PR Lessons
Tweet The highly anticipated meeting of Facebook’s CEO and Founder, Mark Zuckerberg before the Congressional committee surprisingly turned into an anti-climax. Some news sites tried to decode Mark’s Zuckerberg body language; others reserved their criticism for the...
by Andrew Koeck | Apr 16, 2018 | Executive Insights, PR Crisis, PR Lessons
TweetPR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive...
by Andrew Koeck | Apr 9, 2018 | PR Crisis, PR Lessons
TweetThe social networking giant lost more than $80 billion in stock value since the latest data scandal. But Facebook’s woes go beyond the rise and fall of stock prices and strikes right at the necessity of having a solid crisis communications strategy and team… The...
