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Solar Power International – Real-Time Media Coverage

TweetSolar Power International is powered by the Solar Energy Industries Association (SEIA) and the Smart Electric Power Alliance (SEPA) was designed to serve and advance the solar energy industry. This event focuses solely on creating an environment that fosters the...

9 New PR Metrics That PR Pros Shouldn’t Forget

TweetHow to measure the impact of your public relations program Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate...

The 8 Stages Of A PR Strategy

TweetPublic relations and grieving are a lot similar than you’d like to think. Read further to learn how. Elizabeth Kubler-Ross in her 1969 book On Death and Dying explains about the different stages of grief. Mourning, she says occurs over five stages. Not meaning to...

BIO 2017 – Media Impact Report

TweetDidn’t get a chance to attend 2017 BIO International Convention? No problem, we’ve got you covered! We present to you the full media impact report to help you analyze the show. BIO’17 is the better place to connect with biotech’s top people and most innovative...

Another Major PR Disaster…. This Time It’s Adidas

TweetFrom Pepsi and United Airlines to Wells Fargo, 2017 has been a tumultuous year for major brand names across the world. This time it’s Adidas… With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth...