Forbes recently highlighted an astonishing milestone: Pop Mart’s founder Wang Ning has joined China’s top ten billionaires, thanks to the runaway success of a quirky toy named Labubu. What began as a small collectible figurine has exploded into a “Labubu mania” – a global trend that is more than just savvy marketing. This phenomenon offers […]
Media alerting needs a deep rethink, providing more than just a clip notification. The problem I have with alerts isn’t that they aren’t useful, they are, it just isn’t enough. News alerts were created by media monitoring vendors to replace human alerting workflows. The idea was that automated boolean and NLP capture applied against a […]
Picture this: It’s 7 AM, and your phone buzzes with an urgent message from your CEO. A clinical trial story just broke in European media, your stock price is already moving, and investors are asking questions. But here’s the kicker—your media monitoring system missed it entirely because the coverage started in German biotech publications that […]
Threats are incoming. Deploy chaff and all social media monitoring resources in my position! Radar is an amazing technology that bounces electromagnetic waves off of incoming clouds, planes, and even missiles. Social media monitoring is a powerful process that can warn a brand of incoming danger. It isn’t just about using social media monitoring to […]
With information overload becoming the norm, PR professionals are drowning in data. Here’s how AI chatbots are throwing them a lifeline. Futurist Alvin Toffler, in his groundbreaking book Future Shock (1970), offered a prediction that feels particularly relevant today: “The illiterate of the twenty-first century will not be those who cannot read and write, but […]
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]
Influencer marketing has quickly become a vital part of connecting with consumers and businesses, with nearly 90 percent of marketers in the U.S. expected to work with influencers in 2025. But what strategies and tactics work best when using influencers to engage your audience in 2025, which trends should you be aware of, and what […]
Content Index 1. What is Media Monitoring? The Strategic Advantage of Real-Time Media Intelligence 2. Why Media Monitoring Matters: Finding the Right Content Sources 📌 Mapping Your Media Ecosystem📌 Navigating the Digital Ocean 3. How to Develop Effective Media Monitoring Keywords: The Foundation of Detection 🧭 Building Your Keyword Strategy🧭 Refining Your Search Parameters 4. […]
The 2025 Met Gala was more than a fashion spectacle — it was a case study in how influence, storytelling, and visibility shape brand narratives in real time. Every May, the Met Gala turns New York City into fashion’s most exclusive runway. It’s where celebrities become walking metaphors, designers flex cultural muscle, and social media […]
If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]
