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PR and Marketing Lessons From Taylor Swift

Taylor Swift has made a smart comeback. She fires back at her critics with her hit new single ‘Look what you made me do’ ‘I’m sorry, but the old Taylor can’t come to the phone right now!’ With her hit new single, Taylor hasn’t just dissed Kimye, but several of her...

How Can PR Keep Its Relevance

If you don’t tell your story, someone else will. And that may not be the one you want people to hear Bill Gates famously said that if he was down to his last dollar, he would probably spend it all on public relations. Public relations is all about managing the...

LinkedIn Has Reintroduced A Key Feature

We all know LinkedIn has been on an image makeover. They have now reintroduced a once discarded feature… When LinkedIn introduced their revamped platform, they had placed some of their noteworthy features that were previously available for free, behind a paywall....

Branding Exercises To Define Your Business

Brands are no longer solely defined by their logos and mascots. Everything they do, including their posts on Facebook and tweets, is now a part of their brand identity Not long ago the market was dominated by large monolithic companies that followed a set pattern of...

Diversity In The C-suite

Could PR help make the C-suite more inclusive? The PR Council and the PR Week announced the 7th annual Diversity Distinction in PR award. Although, there is growing access to black and Latino professionals to serve in the C-suite, much needs to be done. Public...

Pinterest Now Lets People Zoom In On Pins!

Thanks to a recent update you do not have to sign in to Pinterest to use its visual search... Pinterest is undoubtedly successful, but not even CEO Ben Silbermann would have predicted its sudden meteoric rise! The social media site which was launched in 2010 is very...

Welcome To The World Of Negative Publicity

Is there such a thing as brand failure? You know you have messed up royally when SNL devotes a complete episode to ridicule you. The Pepsi ad was supposedly a failure – it was insensitive, patronizing, and definitely tone-deaf. But was it a disaster? The results were...

The CMOs Role In Risk Management

 The CMOs role has moved beyond mitigating risks related to work related injuries and other events The recent United Airlines backlash was a classic example of how a small misstep can spiral into a major controversy. Tweets, photos, videos, etc. can be have a lasting...

Facebook Cleans Up Their Audience Network

FAN advertisers will not be charged for clicks on ads where viewers bounce back in less than 2 seconds... Facebook made around $5.63 billion in profits in 2015. Almost 80% of this revenue was through paid advertisements. This revenue not only comes from advertisements...

Here’s How PR Can Be Data Driven

From refining social media strategies to converting leads, marketing is now data driven Marketing has become one of the most data driven professions. This does make sense because data is often tied to something tangible. It could be leads, sales, number of hits, or...

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