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Top Pharma Stories from March 2023
Joe Biden's Call to Lower Insulin Prices Sparks Media Interest The pharmaceutical industry is undergoing a significant transformation, largely spurred by technological innovations, to meet the needs of a growing global population amid recent pandemics and natural...
CSA and CSR Research: A Winner at the International Public Relations Research Conference
You may have noticed more brands stepping into the public arena to discuss their values, their efforts in improving the world or improving the work lives of their employees. This isn’t just your imagination. As far back as 2021, even the Harvard Business Review noted...
Pharma PR & Communications Summit West Promises Deep Dives on Measurement and Patient Advocacy
The pharmaceutical business is a complicated, highly regulated business vertical with plenty of complex communications challenges for PR professionals. These challenges – and the opportunities they present – is Fierce Pharma’s annual Pharma PR & Communications...
Fullintel-UConn Research Paper Receives Prestigious IPRRC Benchmarking Award
A Fullintel mixed-method research paper on trustworthiness and its impact on public and media perception has won the Arthur W. Page Center Benchmarking Award at the International Public Relations Research Conference (IPRRC). The paper, entitled “A Matter of Trust:...
Thought Leadership Guide: How to Become a Thought Leader as an Organization or Individual
Although the term “thought leader” is commonly used in marketing, PR, and consulting circles, “it’s for the market, the community, to decide on whether or not you're a thought leader,” says Wall Street Journal and USA Today bestselling author Craig Dowden. After all,...
An Honest Guide to Maternity Leave
It’s International Women’s Day this week, and as I prepare for maternity leave with the birth of my fourth child, I wanted to share some things I’ve learned about managing work and time off while having and raising a little one. Having a child is one of the most...
Fullintel Head of Insights Angela Dwyer Named a 2023 AMEC Rising Star
Fullintel Head of Insights Angela Dwyer has joined nearly 20 of her industry colleagues as a 2023 AMEC Rising Star of Communication Measurement. AMEC’s Rising Stars program, now in its third year, is meant to celebrate “upcoming measurement leaders (and recognize)...
Top Pharma News in February 2023
Google's AI Medical Chatbot Draws Skepticism From Medical Professionals Artificial Intelligence urges the pharma industry to reorganize business models and rationalize biopharma manufacturing as it enhances financial decisions and speeds up time-to-market....
This Year’s IPRRC Takes a Deep Dive Into the Year’s Most Insightful PR Research
Question: If research is performed alone and in a vacuum, does anyone care? Answer: Probably not (other than the researcher). That’s why the 26th annual International Public Relations Research Conference (IPRRC) is set to run this March 2 to 4 in Orlando: To showcase...
PR Dashboards: Charting a New Course
Dashboards aren’t new, but what we can do with them in the near future will be. In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called...
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