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Guide: How to Do Media Monitoring Effectively
Media monitoring and daily news brief distribution to stakeholders every morning is a lot of work. It often leads to wasted costs, employee churn, and significant distractions for PR teams looking to get mentions of their brand in the media. And that’s on a good...
What is Earned Media vs. Paid Media vs. Owned Media?
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...
Elon Musk (may have) Just Bought Twitter. How Did Twitter React?
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...
How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators
Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of...
White Paper: A Step-by-Step Guide to DIY Media Monitoring and News Briefs
Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...
The Importance of Data Quality: Why Clean Media Data Is Vital for Relevant Analysis and Insights
Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to...
How to Find and Track Your Most Important Influencers on Social Media and in the News
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely...
Seven Rules for Your Next Media Monitoring Request for Proposals (RFP) From an Industry Expert
I’ve helped a lot of companies develop requests for proposals (RFPs) over the years. Probably the most powerful advice I can offer is that when it comes to RFP creation for media monitoring and measurement, it’s important to not just reuse an old RFP bundled into a...
Six Important Ways Fullintel Empowers PR Agencies (and Their Clients) to Do Their Best Work
PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief...
The Challenge of Media Monitoring for Health Care and Pharmaceutical Companies (and How to Fix It)
Being a large health-care provider, health system, or pharmaceutical company isn’t easy, especially in an age of rising operational costs, emerging diseases, and aging populations. Being a communications team for a large health-care provider, health system, or...
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