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Facebook Allowing News Publishers To Sign Up Subscribers

The social media giant has introduced the Instant Articles program wherein they will now allow news publishers to sign up subscribers. The program will begin with a group of select publishers on Android devices only. There’s a disagreement between Apple Inc. and...

Maintaining Communication Credibility

PR is a difficult game to play – a slight mistake, a small typo can damage your reputation for ever It is easy for writers to lose credibility. All you need is a single mistake to spoil your career. They could cause problems for your brand that are sometimes beyond...

Why Do Some PR People Make The Worst Pitches?

From sending random emails to journalists to drafting error-ridden content, some PR professionals absolutely callous while making a pitch... Learning how to write a well-pitched PR content is a skill that’s sadly missing in most PR professionals. Most PR content is...

LinkedIn Launches Autoplay Video Ads

The video ads for mobile users is all set to roll out early next year... LinkedIn had recently announced their plans to launch to test video ads as a part of their plans to promote sponsored content. Initial testers include Prudential Financial and Microsoft Canada....

Are Brands Overdoing Social Media?

We’re not denying that there are plenty of benefits to using social media, but could brand managers be overdoing it? Brands and consumers seem to be having different views about using social media as a potential marketing channel. This was the result of a study...

Should You Have A PR Strategy During An Acquisition?

Does a PR professional play a key role during mergers or acquisitions? Irrespective of the fact that the company in question is acquiring or is the subject of the acquisition, effective PR strategies stoke and even optimize the right M&A environment. The right PR...

Facebook Jumping on the Facial Recognition Bandwagon

Apple wasn’t the first company to introduce facial recognition. And it certainly it isn’t the last… We all know that the iPhone X is the first phone that cannot be hacked with a photo. Thanks to their sophisticated sensors, an image alone cannot trigger an unlock....

3 PR Mistakes You Should Avoid At All Costs

Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...

Public Relations Isn’t Advertising

Have you ever had to explain define public relations? Public relations professionals have a tough time explaining their job to an outside. The complex PRSA  definition that claims public relations about being a “process that builds the mutually beneficial relationship...

Twitter Could Soon Wave Goodbye To The 140 Character Limit

The company is now testing a few changes that include doubling their word limit Twitter could soon be changing the rules of tweeting. They are now testing a few key changes to some accounts. If things go as planned, we could soon be able to send tweets of up to 280...

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