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Are Brands Overdoing Social Media?

We’re not denying that there are plenty of benefits to using social media, but could brand managers be overdoing it? Brands and consumers seem to be having different views about using social media as a potential marketing channel. This was the result of a study...

Should You Have A PR Strategy During An Acquisition?

Does a PR professional play a key role during mergers or acquisitions? Irrespective of the fact that the company in question is acquiring or is the subject of the acquisition, effective PR strategies stoke and even optimize the right M&A environment. The right PR...

Facebook Jumping on the Facial Recognition Bandwagon

Apple wasn’t the first company to introduce facial recognition. And it certainly it isn’t the last… We all know that the iPhone X is the first phone that cannot be hacked with a photo. Thanks to their sophisticated sensors, an image alone cannot trigger an unlock....

3 PR Mistakes You Should Avoid At All Costs

Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...

Public Relations Isn’t Advertising

Have you ever had to explain define public relations? Public relations professionals have a tough time explaining their job to an outside. The complex PRSA  definition that claims public relations about being a “process that builds the mutually beneficial relationship...

Twitter Could Soon Wave Goodbye To The 140 Character Limit

The company is now testing a few changes that include doubling their word limit Twitter could soon be changing the rules of tweeting. They are now testing a few key changes to some accounts. If things go as planned, we could soon be able to send tweets of up to 280...

Some Problems That Branding Can And Cannot Solve

A killer brand does not always turn your business into a winner. There are some problems that branding cannot solve; it does not matter if you have a pretty website that is full of compelling messages. Some problems cannot be solved unless the underlying conditions...

When The Gut Is Mightier Than Data

Why do some PR execs and marketing gurus trust their gut more than data? Some six decades and a few years ago, the English press and a few courtiers thought that spending lavishly on Queen Elizabeth II and Prince Philip’s marriage only a few months after the Second...

Highlights of Healthcare Packaging Expo 2017

Don’t worry if you weren’t part of the Healthcare Packaging Expo 2017! Fullintel’s media impact report gives you a comprehensive analysis of the event. Pack Expo is the largest packaging trade show in North America. With more than 1,500 exhibitors and thousands of...

Facebook Targets Shoppers Visiting Brick and Mortar Shops

Did you go shopping at the John Lewis store on Oxford Street? Don’t be surprised if Facebook knows about it! Facebook has announced they have now made it easier for brands to retarget people with ads that are based on their offline behavior. So, if you have purchased...

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