TweetWith business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a...
TweetPR has always been one of the hardest marketing disciplines when it comes to accurately determining its Return on Investment (ROI). While many companies like to see bottom line metrics like sales, it’s important for them to look at other categories as well. PR...
TweetPR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive...
TweetFrom Jennifer Garner’s epiphany to Jimmy Kimmel’s funny take on the envelopegate gaffe, there was plenty of entertainment this year. An Academy Award (or even a nomination for that matter) automatically translates into big bucks and an even bigger career for the...
TweetIt’s impossible to stay up to date on what is trending in the communications world on your own. Our weekly Marcom Intelligence report curates the top trends and resources and delivers them to your inbox. Take a look at a summarized version of this week’s...
TweetLast Thursday, Britain did something that more than a dozen Commonwealth countries had done several decades ago- it claimed ‘independence’. If Brexiters have their way, in a decade from now, the country could be celebrating ‘independence day’ every June 23rd. The...
