Executive Insights

The Hidden Costs (and Pain) of DIY Media Monitoring and Executive News Briefs

Fullintel Posted in Blog, Executive Insights | Nov 11, 2020 | Fullintel

Tweet For most PR teams, daily executive news briefs to stakeholders are one of their most important deliverables. Also called “daily briefs” or “executive news briefs,” they’re typically distributed in the morning via email and are composed of the most relevant news...

What Fullintel Has in Common With Apple, Facebook, YouTube and HBO: Human Curation

Andrew Koeck Posted in Blog, Executive Insights | May 29, 2020 | Andrew Koeck

Tweet HBO’s relatively new recommendation website is a fun piece of technology. It’s got a slick user interface, insightful and interesting show reviews, and even lets users sample each show for free. It’s also driven by the most advanced neural network in existence –...

Why Timely Executive News Briefs Can Be A Lifesaver For PR Teams At Large Organizations

Andrew Koeck Posted in Blog, Executive Insights | Dec 10, 2019 | Andrew Koeck

TweetStaying on top of all your relevant media monitoring results isn’t exactly easy for most organizations, especially in the age of social media and 24-7 online news. But it’s even more difficult for communications teams at large organizations and Fortune 500...

3 Proven Steps to Gathering High-Quality Media Intelligence

Andrew Koeck Posted in Blog, Executive Insights | Jul 24, 2018 | Andrew Koeck

TweetWhen it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of gathering media intelligence is still evolving. Whether you’re looking for...

What Not To Do During A PR Crisis

Andrew Koeck Posted in Executive Insights, PR Crisis, PR Lessons | Apr 16, 2018 | Andrew Koeck

TweetPR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive...

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