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Seven Rules for Your Next Media Monitoring Request for Proposals (RFP) From an Industry Expert

Seven Rules for Your Next Media Monitoring Request for Proposals (RFP) From an Industry Expert

by Andrew Koeck | Oct 26, 2021 | Blog, Media Monitoring

I’ve helped a lot of companies develop requests for proposals (RFPs) over the years. Probably the most powerful advice I can offer is that when it comes to RFP creation for media monitoring and measurement, it’s important to not just reuse an old RFP bundled into a...
Six Important Ways Fullintel Empowers PR Agencies (and Their Clients) to Do Their Best Work

Six Important Ways Fullintel Empowers PR Agencies (and Their Clients) to Do Their Best Work

by Andrew Koeck | Sep 8, 2021 | Blog, Media Monitoring

PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief...
The Challenge of Media Monitoring for Health Care and Pharmaceutical Companies (and How to Fix It)

The Challenge of Media Monitoring for Health Care and Pharmaceutical Companies (and How to Fix It)

by Andrew Koeck | May 20, 2021 | Blog, Media Monitoring

Being a large health-care provider, health system, or pharmaceutical company isn’t easy, especially in an age of rising operational costs, emerging diseases, and aging populations. Being a communications team for a large health-care provider, health system, or...
Is Your Media Monitoring and Analysis Solution Doing a Good Job? Five Questions to Ask if You’re Not So Sure

Is Your Media Monitoring and Analysis Solution Doing a Good Job? Five Questions to Ask if You’re Not So Sure

by Andrew Koeck | Apr 26, 2021 | Blog, Media Monitoring

Media monitoring and analysis solutions come in various packages. Some focus primarily on social listening, others on traditional media such as print and broadcast. Some are fully automated and self serve, while still others use a combination of expert curation and...
Spotting (and Eliminating) Fake News: Tips From the Media Monitoring Experts

Spotting (and Eliminating) Fake News: Tips From the Media Monitoring Experts

by Andrew Koeck | Mar 17, 2021 | Blog, Media Monitoring

Although it may seem like it at times, fake news is nothing new.  Governments and other organizations, for example, have employed propaganda on countless occasions during wartime to diminish enemy morale and bolster their own. And anyone who has ever shopped in a...
Social Listening 101: How to Monitor TikTok and Instagram Stories for Mentions of Your Brand

Social Listening 101: How to Monitor TikTok and Instagram Stories for Mentions of Your Brand

by Eswari Vasudevan | Feb 3, 2021 | Blog, Media Monitoring

Sifting through the noise on social media can be time-consuming and challenging for PR teams at the best of times, especially for those at large organizations with massive social media footprints. But what about when your organization is mentioned on a social media...
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