Blog

3 Steps to Identifying Social Influencers

TweetWhen it comes to current marketing strategies, brand influencers are seen as a natural fit for most brands who want to expand their reach. Influencers are seen as more effective than other marketing channels as consumers already know, like, and trust them.  ...

3 Ways for PR Pros to Get Noticed by Influencers

TweetOver the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. To successfully get noticed and work with influencers, it starts...