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Four Steps to Success with Influencer Monitoring

TweetFor many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has grown in popularity as companies look for new tactics. A Linqia study found that 39% of marketers...
5 Reasons Why You Need Human-Curated Media Monitoring

5 Reasons Why You Need Human-Curated Media Monitoring

Tweet With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a...

3 Influencer Monitoring Trends to Act On in 2018

TweetInfluencer marketing is not a fad or just the “cool” thing to do. It’s here to stay, and now is the time to seize the opportunity. With influencer marketing projected to grow from $2 billion in 2017 to $10 billion in 2020, it’s a must-have strategy to include as...

5 Strategies to Get More Out of Your Influencer Marketing

Tweet Influencer marketing has incredible potential for most brands, yet there’s a struggle to find the right influencers and get value out of these programs. Whatever your goals for marketing are, whether it’s building consumer trust and accessing new audiences or...

3 Proven Steps to Gathering High-Quality Media Intelligence

TweetWhen it comes to navigating marketing, PR, communications and even the business as a whole, high-quality media intelligence can be incredibly powerful. Despite this, the practice of gathering media intelligence is still evolving. Whether you’re looking for...