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The Definitive Guide: Should We Continue Measuring AVE in PR?

Tweet If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value – AVE for short. Ad Value Equivalency is a measurement that quantifies the measure of an earned...

Four Steps to Success with Influencer Monitoring

TweetFor many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has grown in popularity as companies look for new tactics. A Linqia study found that 39% of marketers...
5 Reasons Why You Need Human-Curated Media Monitoring

5 Reasons Why You Need Human-Curated Media Monitoring

Tweet With business owners having a tremendous amount of information about their company or brand available to them, the need for effective media monitoring is now higher than ever. There are many automated media monitoring services on the market, but they aren’t a...

3 Influencer Monitoring Trends to Act On in 2018

TweetInfluencer marketing is not a fad or just the “cool” thing to do. It’s here to stay, and now is the time to seize the opportunity. With influencer marketing projected to grow from $2 billion in 2017 to $10 billion in 2020, it’s a must-have strategy to include as...