Andrew Koeck Posted in Blog, Executive Insights | Dec 10, 2019 | Andrew Koeck
TweetStaying on top of all your relevant media monitoring results isn’t exactly easy for most organizations, especially in the age of social media and 24-7 online news. But it’s even more difficult for communications teams at large organizations and Fortune 500...
Andrew Koeck Posted in Blog | Nov 27, 2019 | Andrew Koeck
TweetFullintel is proud to announce that two of our senior employees, Project Manager Shefrin Shilfenna Abraham and Senior Program Manager Eswari Vasudevan, have earned the International Association for the Measurement and Evaluation of Communication (AMEC)...
Fraser Likely Posted in Blog | Nov 4, 2019 | Fraser Likely
Tweet With AMEC’s Measurement Month upon us, it’s a good time to review how far the worldwide PR and communication evaluation and measurement community has come in the past half dozen or so years. Certainly, as a discipline, communication evaluation and measurement is...
Fullintel Posted in Blog, Media Monitoring, PR Crisis | Oct 22, 2019 | Fullintel
Tweet Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring. Download...
Andrew Koeck Posted in Blog, PR Crisis | Sep 10, 2019 | Andrew Koeck
TweetThe year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously...
Andrew Koeck Posted in Blog | Nov 20, 2018 | Andrew Koeck
Tweet If you’ve been in the PR landscape for any length of time, you have probably come across the measurement Ad Value Equivalency or Equivalent Advertising Value – AVE for short. Ad Value Equivalency is a measurement that quantifies the measure of an earned...
