by Andrew Koeck | Oct 11, 2017 | PR Strategy
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...
by Andrew Koeck | Aug 7, 2017 | Marketing
How to measure the impact of your public relations program Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate their...
by Andrew Koeck | May 15, 2017 | Marketing
PR remains the cornerstone of corporate communication. And if reports are to be believed, their popularity is unlikely to fade in the coming years. Don’t believe what they’ve been telling you about the future of PR! The Association of National Advertisers (ANA) and...
by Andrew Koeck | Jan 30, 2017 | Shows
Don’t worry if you weren’t part of the largest electronics tradeshow CES 2017. FullIntel’s media impact report will give you a deep insight of the event. Now, don’t miss this, just spare 5 minutes. The International Consumer Electronics Show (CES) held in Las Vegas is...
by Andrew Koeck | Dec 14, 2016 | Marketing
Do you remember the warning of Prof. Stephen Hawking? He warned us that “The development of full artificial intelligence could spell the end of the human race.” And to our surprise, it’s happening. People are talking that AI is more artificial than intelligence...
