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Restaurateurs Can Edit Their Online Menu Through Google

New Year signals a new beginning — exclusively when it comes to your marketing strategy. If you try new things this year that your competitors aren’t doing, you have a better chance to amaze your audience and engage them. Don’t just Google to grab all the new things,...

The Chief Marketing Officer’s Role Needs An Overhaul

This week, our Marcom Intelligence newsletter is about the changing role of CMOs and fake news. Read now! CMO is no longer the brand and marketing manager; he is now an enterprise-wide revenue driver. To evaluate the changing roles of the Chief Marketing Officer,...

15 Personal Branding Mistakes You Should Avoid

Creating a brand that resonates with the customer can help companies achieve success. But, they should avoid making some of the most common mistakes that most executives make. Branding can take many forms – you could pursue branding efforts via social media, or become...

Facebook Changing The Way It Classifies What You Write

This change will speed up feature rollouts across the globe. Facebook is now on its way to make the world more cosmopolitan. It currently supports more than 100 languages. But implementing rollouts across their multilingual formats has been a challenge until now. The...

Managing The Carillion Crisis: A PR Perspective

Carillion’s collapse was a huge eye-opener for the industry. So how does one resolve such a humongous crisis? The Carillion crisis is symbolic of everything that’s wrong with capitalism. While the company continued its journey downhill, the directors sought to protect...

Analyzing How The CMO Role Has Evolved Over Time

The Chief Marketing Officer’s role isn’t what it was a few years ago. Know how it has evolved and what the changes are.  No other profession has had to adapt to the latest trend in technologies as much as the marketing industry. This is especially true for the Chief...

Big Changes Coming to Facebook Messenger

Facebook, as we know, it always tries to introduce some features or update the existing ones. And this week, the largest social media platform had some interesting additions. Yes, Facebook has announced plans to make Facebook Messenger interaction more meaningful....

Advertising On YouTube Vs. Advertising On Traditional TV

Online videos have come a  long way since the days of downloading music on Napster. And since their arrival, there is a heavy competition between traditional TV advertising and Online Videos. This week, our Marcom Intelligence Newsletter will reveal the winner of the...

Your Comms Strategy Should Start With These Two Words

What cannot be measured cannot be managed. This oft-repeated quote has become a gospel to all marketing professionals. But does it advice stand true for all situations? As most marketing quotes go, this one has been used and misused very often. For one, it implies...

Here’s How You Should Promote Brand Engagement

Establishing a connection with consumers is important. Here’s how to do it creatively... A good marketing story never fails to impress upon its viewers that the business is here to care for its consumers. In fact, understanding this can mean the difference between...

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