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Managing The Carillion Crisis: A PR Perspective

Carillion’s collapse was a huge eye-opener for the industry. So how does one resolve such a humongous crisis? The Carillion crisis is symbolic of everything that’s wrong with capitalism. While the company continued its journey downhill, the directors sought to protect...

Analyzing How The CMO Role Has Evolved Over Time

The Chief Marketing Officer’s role isn’t what it was a few years ago. Know how it has evolved and what the changes are.  No other profession has had to adapt to the latest trend in technologies as much as the marketing industry. This is especially true for the Chief...

Big Changes Coming to Facebook Messenger

Facebook, as we know, it always tries to introduce some features or update the existing ones. And this week, the largest social media platform had some interesting additions. Yes, Facebook has announced plans to make Facebook Messenger interaction more meaningful....

Advertising On YouTube Vs. Advertising On Traditional TV

Online videos have come a  long way since the days of downloading music on Napster. And since their arrival, there is a heavy competition between traditional TV advertising and Online Videos. This week, our Marcom Intelligence Newsletter will reveal the winner of the...

Your Comms Strategy Should Start With These Two Words

What cannot be measured cannot be managed. This oft-repeated quote has become a gospel to all marketing professionals. But does it advice stand true for all situations? As most marketing quotes go, this one has been used and misused very often. For one, it implies...

Here’s How You Should Promote Brand Engagement

Establishing a connection with consumers is important. Here’s how to do it creatively... A good marketing story never fails to impress upon its viewers that the business is here to care for its consumers. In fact, understanding this can mean the difference between...

Public Relations In 2018!

Last year was a tumultuous year, yet we managed to get through unscathed. How prepared are we for 2018? If you are still unsure about what should be your PR strategy for 2018, then this newsletter is for you. Subscribe today and get to know the recent happenings of...

Is Chrome Going The Internet Explorer Way?

Google Chrome continues to dominate the web… just as IE dominated the internet a few years ago Thanks to Android’s popularity and services like YouTube and Gmail, Chrome is a very popular browser. Of course, Google has drastically improved web standards that were...

The Era Of Fake News Is Here

Fake news was declared the official Collins Dictionary Word of the Year in 2017. Although the word came into common usage some time ago, it was not until the last Presidential election when the term was thrown around casually by both parties. It became so popular that...

2018 Is Going To Be The Year Of The PR

With Michael Wolff’s book releasing earlier than usual, there’s a lot of work for the President’s PR team…. With the sexual harassment claims and the global backlash against America at its peak, PR spinners are going to be very, very busy this year. 2016 was a...

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