9 New PR Metrics That PR Pros Shouldn’t Forget

Patrick Rhodes

How to measure the impact of your public relations program Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate their...

The 8 Stages Of A PR Strategy

Geoff Dorken

Public relations and grieving are a lot similar than you’d like to think. Read further to learn how. Elizabeth Kubler-Ross in her 1969 book On Death and Dying explains about the different stages of grief. Mourning, she says occurs over five stages. Not meaning to...

BIO 2017 – Media Impact Report

Geoff Dorken

Didn’t get a chance to attend 2017 BIO International Convention? No problem, we’ve got you covered! We present to you the full media impact report to help you analyze the show. BIO’17 is the better place to connect with biotech’s top people and most innovative...

PR Spending Projected To Increase Over The Next Five Years

Patrick Rhodes

PR remains the cornerstone of corporate communication. And if reports are to be believed, they’re popularity is unlikely to fade in the coming years. Don’t believe what they’ve been telling you about the future of PR! The Association of National Advertisers (ANA) and...

Another Major PR Disaster…. This Time It’s Adidas

Patrick Rhodes

From Pepsi and United Airlines to Wells Fargo, 2017 has been a tumultuous year for major brand names across the world. This time it’s Adidas… With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth is,...

Crisis Communication Lessons from MH370

Patrick Rhodes

While crisis communications might not always be a do or die situation, the poor handling of a possibly negative situation can be the equivalent of a business’s public execution. This is particularly true of the damaging stories that go viral on social media. Everyone...

PR Lessons Learned From Health Crisis and Super Bowl

Geoff Dorken

For the past week, we’ve been witnessing lots of ads based on the Super Bowl. This was not only exciting for us but also for the public relations industry. Thinking why? The big game is not just a platform for creative ads, but for all of the public relations and...

CES 2017 – Media Impact Report

Patrick Rhodes

Don’t worry if you weren’t part of the largest electronics tradeshow CES 2017. FullIntel’s media impact report will give you a deep insight of the event. Now, don’t miss this, just spare 5 minutes. The International Consumer Electronics Show (CES) held in Las Vegas is...

AI: Can a Machine Think?

Patrick Rhodes

Do you remember the warning of Prof. Stephen Hawking? He warned us that “The development of full artificial intelligence could spell the end of the human race.” And to our surprise, it's happening. People are talking that AI is more artificial than intelligence and...

PR Disaster Can Strike Anytime! Be Prepared…

Patrick Rhodes

Every business is vulnerable to PR crisis. The days of playing ostrich, hiding your head in the sand and expecting the issue goes away – are gone. You can try, but your investors will not be forgiving or understanding you because they’ve watched what happened with...

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