Blog
How the DNC is Mastering PR with the Harris-Walz Campaign
As the Democratic National Convention (DNC) unfolds, it’s clear that the Harris-Walz campaign is delivering a masterclass in PR and communication. The strategic shift to spotlight Kamala Harris and Tim Walz has been met with widespread media coverage, highlighting the...
The Top 5 Unforgettable Moments from the Paris 2024 Olympics
The Olympics—where the world comes together to watch athletes push the limits of human potential and, of course, witness the inevitable flood of memes, controversies, and unforgettable moments that follow. The Paris 2024 Olympics were no exception. This year’s games...
Harris Walz: Engaging Gen Z and Dominating Media Coverage
In a stunning turn of events over the past few weeks, the Democratic Party, led by Kamala Harris and her newly chosen Vice Presidential candidate, Governor Tim Walz, has seen a massive surge in media coverage. This influx of attention has not only eclipsed coverage of...
Top Pharma News in July 2024
This month, news in the pharmaceutical industry focuses on the connection between patient experience and technology. AI technologies play a pivotal role in drug discovery and clinical trials, using neural networks and predictive analytics to accelerate processes and...
Trump vs VP Harris: In 2024 Trump’s ‘Ceiling’ is Harris’ ‘Floor’
Momentum Shift Among “Unique Authors” Indicates Trouble for Trump’s Campaign In terms of consequential days in a Presidential election, an assassination attempt of one participant and the other dropping out and being replaced by their VP of the other takes the cake....
Positive Shift in Media Coverage for Democrats and Kamala Harris
We live in an age of shorter attention spans, with social media users reading headlines and skipping over the content of the articles. That’s why headline visibility is so important in 2024, and with words like “re-energized” and “renewed hope” dominating the coverage...
The Top Social Networks for PR Teams (and How PR Should Leverage Them)
PR isn’t just about engaging journalists anymore—not by a long shot. These days, most PR teams work with their marketing counterparts to engage with their communities and monitor effectiveness on multiple social media platforms. So which are the most popular social...
Top Pharma News in June 2024
In this edition of our pharma newsletter, we explore advancements transforming the healthcare and pharmaceutical landscape. From government initiatives aimed at improving drug affordability and accessibility to technological innovations revolutionizing medical...
Hailey Welch’s “Hawk Tuah” Moment Breaks the Internet
Fame has a new companion, and her name is Hailey Welch. When friends ask me what PR is, often assuming it’s just about writing scripts for celebrities and spokespeople, I explain that it’s really about amplifying voices. PR training encompasses various techniques,...
The Top 3 Public Relations Accreditations and Certifications
Public relations can be a challenging profession in the current media environment, with the number of media outlets and practicing journalists seemingly fewer by the day. But the challenges of being an effective PR professional are a big reason why every competitive...
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