3 PR Mistakes You Should Avoid At All Costs

Patrick Rhodes

Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this….   There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning,...

Highlights of Healthcare Packaging Expo 2017

Geoff Dorken

Don’t worry if you weren’t part of the Healthcare Packaging Expo 2017! Fullintel’s media impact report gives you a comprehensive analysis of the event. Pack Expo is the largest packaging trade show in North America. With more than 1,500 exhibitors and thousands of...

Solar Power International – Real-Time Media Coverage

Geoff Dorken

Solar Power International is powered by the Solar Energy Industries Association (SEIA) and the Smart Electric Power Alliance (SEPA) was designed to serve and advance the solar energy industry. This event focuses solely on creating an environment that fosters the...

9 New PR Metrics That PR Pros Shouldn’t Forget

Patrick Rhodes

How to measure the impact of your public relations program Measuring the impact of a public relations campaign is anything but easy. For one, the impact is neither immediate nor tangible. Lisa Alloca, Co-founder of Red Javelin has found that firms that integrate their...

The 8 Stages Of A PR Strategy

Geoff Dorken

Public relations and grieving are a lot similar than you’d like to think. Read further to learn how. Elizabeth Kubler-Ross in her 1969 book On Death and Dying explains about the different stages of grief. Mourning, she says occurs over five stages. Not meaning to...

BIO 2017 – Media Impact Report

Geoff Dorken

Didn’t get a chance to attend 2017 BIO International Convention? No problem, we’ve got you covered! We present to you the full media impact report to help you analyze the show. BIO’17 is the better place to connect with biotech’s top people and most innovative...

PR Spending Projected To Increase Over The Next Five Years

Patrick Rhodes

PR remains the cornerstone of corporate communication. And if reports are to be believed, they’re popularity is unlikely to fade in the coming years. Don’t believe what they’ve been telling you about the future of PR! The Association of National Advertisers (ANA) and...

Another Major PR Disaster…. This Time It’s Adidas

Patrick Rhodes

From Pepsi and United Airlines to Wells Fargo, 2017 has been a tumultuous year for major brand names across the world. This time it’s Adidas… With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth is,...

Crisis Communication Lessons from MH370

Patrick Rhodes

While crisis communications might not always be a do or die situation, the poor handling of a possibly negative situation can be the equivalent of a business’s public execution. This is particularly true of the damaging stories that go viral on social media. Everyone...

PR Lessons Learned From Health Crisis and Super Bowl

Geoff Dorken

For the past week, we’ve been witnessing lots of ads based on the Super Bowl. This was not only exciting for us but also for the public relations industry. Thinking why? The big game is not just a platform for creative ads, but for all of the public relations and...

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