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Fullintel Head of Insights Angela Dwyer Named a 2023 AMEC Rising Star
Fullintel Head of Insights Angela Dwyer has joined nearly 20 of her industry colleagues as a 2023 AMEC Rising Star of Communication Measurement. AMEC’s Rising Stars program, now in its third year, is meant to celebrate “upcoming measurement leaders (and recognize)...
Top Pharma News in February 2023
Google's AI Medical Chatbot Draws Skepticism From Medical Professionals Artificial Intelligence urges the pharma industry to reorganize business models and rationalize biopharma manufacturing as it enhances financial decisions and speeds up time-to-market....
This Year’s IPRRC Takes a Deep Dive Into the Year’s Most Insightful PR Research
Question: If research is performed alone and in a vacuum, does anyone care? Answer: Probably not (other than the researcher). That’s why the 26th annual International Public Relations Research Conference (IPRRC) is set to run this March 2 to 4 in Orlando: To showcase...
PR Dashboards: Charting a New Course
Dashboards aren’t new, but what we can do with them in the near future will be. In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called...
Fullintel’s Angela Dwyer Named Fierce Pharma Advisory Board Member
Fullintel’s Angela Dwyer is now an advisory board member for Fierce Pharma’s PR and Communications Summit! Angela joins a star-studded roster of pharma and communications leaders tasked with providing sage counsel around the most important issues facing the industry,...
9 Viral Resources PR Teams Should Read to Understand the Internet
Keeping up to date on trends from social media, tech, the news industry and even social media memes is nigh impossible unless you have boundless time. This is especially true for PR professionals working with brands that are online, everywhere, all at once. To help...
PR & Measurement Research: IPRRC More Needed Than Ever
Research and development. R&D. Skunk works. Whatever you call it, when I think about great products and the teams that build them I’m reminded of Batman’s fictional laboratories, with Morgan Freeman down in the Batcave cooking up novel gadgets and exploring...
Top Pharma News in January 2023
The Ethical and Legal Concerns of ChatGPT Strike the Pharma Industry The pharmaceutical industry is one of the most powerful, volatile and resourceful sectors of the global economic environment. With an emphasis on quality manufacturing, affordability of drugs, and...
The PR Crisis Equation: Lost Trust (Over Time) + Number of Folks Who Lost It
When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your industry, not just your brand, and the camel’s back is an X factor of a critical mass of people, appropriately animated and...
5 Ways PR Teams Can Use Year-End Media Intelligence to Plan for 2023
As your team plans your PR and content strategies for the new year, reviewing traditional and social media data and metrics from last year is imperative to inform your decision-making for 2023. Doing an annual deep dive into your performance can drive better ideas and...
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