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Some Problems That Branding Can And Cannot Solve

A killer brand does not always turn your business into a winner. There are some problems that branding cannot solve; it does not matter if you have a pretty website that is full of compelling messages. Some problems cannot be solved unless the underlying conditions...

When The Gut Is Mightier Than Data

Why do some PR execs and marketing gurus trust their gut more than data? Some six decades and a few years ago, the English press and a few courtiers thought that spending lavishly on Queen Elizabeth II and Prince Philip’s marriage only a few months after the Second...

Highlights of Healthcare Packaging Expo 2017

Don’t worry if you weren’t part of the Healthcare Packaging Expo 2017! Fullintel’s media impact report gives you a comprehensive analysis of the event. Pack Expo is the largest packaging trade show in North America. With more than 1,500 exhibitors and thousands of...

Facebook Targets Shoppers Visiting Brick and Mortar Shops

Did you go shopping at the John Lewis store on Oxford Street? Don’t be surprised if Facebook knows about it! Facebook has announced they have now made it easier for brands to retarget people with ads that are based on their offline behavior. So, if you have purchased...

Another Week Another PR Disaster

This time, its Equifax... Equifax, one of the three major credit monitoring agencies is said to handle around 820 million consumers and more than 91 million business accounts. They were in trouble, reportedly, for a data breach which could leave around 143 million...

Crafting A Winning PR Strategy

How have PR strategies evolved to accommodate clients who can no longer play the waiting game? The definition of public relations has changed over time; in fact, the definition changes from one firm to another! Clients, no longer have the patience to wait until a PR...

Facebook Establishes Standards for Brand Monetization

Videos and posts that repeatedly violate their Content Guideline may lose their ability to run ads... Facebook has been making a sincere effort to ensure the credibility of information posted on the social media platform. Publishers and content creators will now have...

Lessons From PR Screw-ups Of The Week

When you are a public personality, you cannot afford a slipup on Twitter… It looks like Ted Cruz learned his lesson the hard way! It started as an almost innocent mistake. Apparently, Cruz’s account had liked a porn video. And hawk-eyed Twitterattis were quick to...

Solar Power International – Real-Time Media Coverage

Solar Power International is powered by the Solar Energy Industries Association (SEIA) and the Smart Electric Power Alliance (SEPA) was designed to serve and advance the solar energy industry. This event focuses solely on creating an environment that fosters the...

The Dilemma That’s Grappling Every CMO And CCO

How best should they manage and handle digital strategizing? CCOs and CMOs across the world are struggling to keep pace with the changes of communication and marketing world. Of course, digital and data are critical to the success of an organization! But how should...

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