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Another Week Another PR Disaster

This time, its Equifax... Equifax, one of the three major credit monitoring agencies is said to handle around 820 million consumers and more than 91 million business accounts. They were in trouble, reportedly, for a data breach which could leave around 143 million...

Crafting A Winning PR Strategy

How have PR strategies evolved to accommodate clients who can no longer play the waiting game? The definition of public relations has changed over time; in fact, the definition changes from one firm to another! Clients, no longer have the patience to wait until a PR...

Facebook Establishes Standards for Brand Monetization

Videos and posts that repeatedly violate their Content Guideline may lose their ability to run ads... Facebook has been making a sincere effort to ensure the credibility of information posted on the social media platform. Publishers and content creators will now have...

Lessons From PR Screw-ups Of The Week

When you are a public personality, you cannot afford a slipup on Twitter… It looks like Ted Cruz learned his lesson the hard way! It started as an almost innocent mistake. Apparently, Cruz’s account had liked a porn video. And hawk-eyed Twitterattis were quick to...

Solar Power International – Real-Time Media Coverage

Solar Power International is powered by the Solar Energy Industries Association (SEIA) and the Smart Electric Power Alliance (SEPA) was designed to serve and advance the solar energy industry. This event focuses solely on creating an environment that fosters the...

The Dilemma That’s Grappling Every CMO And CCO

How best should they manage and handle digital strategizing? CCOs and CMOs across the world are struggling to keep pace with the changes of communication and marketing world. Of course, digital and data are critical to the success of an organization! But how should...

LinkedIn Launches LinkedIn Audience Network

The new feature enables them to place sponsored content ads on a high-quality third-party desktop... The LinkedIn Audience Network is an innovative idea that now allows sponsored content ads to be published on desktops and mobiles using their social data. The beta...

The Latest Update On The Bell Pottinger Controversy

The head of the financial PR tendered his resignation after the firm was booted out of a PR trade group… Misery never comes singly and misfortune, they say loves company. These adages couldn’t be truer for the financial PR firm Bell Pottinger. Earlier, this year, it...

Working In PR In 2017 – What It Really Means

Those days of spinning stories and controlling the message are long gone. How are public relations different in 2017? Not long ago, writing a press release and making sure it was published in a newspaper are long gone. And so are the days when you pulled strings with...

Will Televisions Soon Fade Into Oblivion?

Snapchat and Facebook could change television forever… Stephen Levy, the legendary journalist has witnessed the rise of television right from the age of network to channels and now the internet era. Some of his predictions have been eerily accurate. For example, he...

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