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How to Manage – or Even Avoid – PR Disasters Using Media Monitoring and AI

PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or...

Top Pharma News in October

Pharma’s Impact on Children Drives Media Conversation in October. Fullintel Hub is a powerful online tool that allows users to find out the trending/popular content in various media channels. For instance, this tool tracked the trending news in the pharmaceutical...

What Is Media Monitoring & Analysis, And Why Do It?

It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results.  The problem?  Along with...

Guide: How to Do Media Monitoring Effectively

Media monitoring and daily news brief distribution to stakeholders every morning is a lot of work. It often leads to wasted costs, employee churn, and significant distractions for PR teams looking to get mentions of their brand in the media.  And that’s on a good...

What is Earned Media vs. Paid Media vs. Owned Media?

Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile.  While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...

Elon Musk (may have) Just Bought Twitter. How Did Twitter React?

By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...

How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators

Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of...

White Paper: A Step-by-Step Guide to DIY Media Monitoring and News Briefs

Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...

The Importance of Data Quality: Why Clean Media Data Is Vital for Relevant Analysis and Insights

Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to...

How to Find and Track Your Most Important Influencers on Social Media and in the News

Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely...

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